五粮液:白酒市场的“二哥往事”ManBet

  伏尔泰的这句名言,用来形容国内白酒市场这四十年来的兴衰沉浮,或许再合适不过了。

  四十年兜兜转转,白酒市场依然是群雄割据,各自为战,而在这之中,座次排名,无疑是一片混战背后的导火索。

  有人说,国产白酒的排名,就像是中国的大学排名一样,排名前二的有两个,排在前三名的有五个,前五名有十个。

  其中,酱香龙头贵州茅台(600519.SH)2018年实现营业收入736.39亿元,同比增长26.49%;净利润352.04亿元,同比增长30%。

  另一边,老牌浓香霸主五粮液(000858.SZ)2018年公司全年营收400.3亿元,同比增长32.61%,归属上市公司的净利润133.84亿元,同比增长38.36%。

  当时的五粮液,无论是销售价格,还是规模和利润,都要远远甩开后来的“国酒”茅台一大截。

  一个月前,五粮液的股东大会上,董事长刘中国一席“韬光养晦论”,更是将昔日这段云里雾里的恩怨曝光于睽睽众目之下,供人审视。

  面对投资者的质疑,刘总淡定地表示,三五年河东,三五年河西,“五粮液现在是卧薪尝胆,我们的目标和方向是后来者居上。”

  狠话之余,刘总似乎没有反应过来,在这场白酒行业的龙头之争中,真正意义上的后来者,是贵州茅台。

  1988年降价风潮的时候,面对泸州老窖、汾酒、剑南春等一系列品牌的大促销,彼时的五粮液,措辞还显得颇为强硬:

  一个月前,BrandZ最新发布的“2019最具价值中国品牌100强”排行榜中,茅台作为排名最高的白酒品牌,甚至超越了华为,排在第五名。

  十年二十年的茅台酒价格能翻倍,十年前的iphone 4现在还能值几个钱?

  对于任意一款白酒来说,它的价值都可以被简单分成两个部分,一者是年份,另一者是品牌。

  好的白酒,年份的窖藏固然必不可少,然而对于一众酒类品牌来说,这毕竟还是同一起跑线上的公平竞争,而品牌价值就说不准了。

  回顾历史的时候,我们常常会有这样的发现,许多事件的最终结果,都是由一个看似不起眼的小细节所导致的。

  前文中那个五粮液拒绝降价的年份,促销的风潮并不是毫无理由,它源于此前中央关于禁止公款宴请的一项明文规定。

  这一规定,对于彼时不少高度依赖宴会生意的知名白酒来说,都不啻于当头一棒。

  另一边,就在小弟们纷纷选择低价大甩卖的时候,作为浓香型白酒市场的老大,五粮液捍卫不得不独自擎起白酒品牌价值的这一杆大旗。

  很快,新一代的“国酒”五粮液就陷入了供不应求的追捧之中,面对勾勾手指就能滚滚而来的利润,五粮液的管理层不甘心就这样受制于产能的桎梏,他们选择了一个看似两全其美的法子,当然,只是看似。

  一时间,成千上万诸如五粮春、五粮醇、金六福等子品牌,开始各自化整为零,借助五粮液这一品牌的知名度大肆宣传。

  这些代工品牌花的是五粮液的钱,消耗的是五粮液的口碑,用的是五粮液的渠道,托的是五粮液的关系。

  时至今日,提到茅台酒,白瓶红字的形象早已深入人心,而反观五粮液,形形色色的子品牌,仍然如“真假美猴王”一般,让人心有余悸。

  在那之外,回顾这段故事的时候,我的耳边每每回响起陈佩斯小品里的那句经典台词:

  故事的另一边,五粮液忙着“拔一根毫毛,吹出猴万个”的时候,茅台却选择了反其道而行之,着重建设了自己的品牌价值。

  在茅台厂内的国酒文化城里,那些来访的人先要听介绍员一一讲解茅台是如何“在中国政治、经济、外交工作中发挥的重大作用”,然后才能参观酒库,那里封存着一些特供某些单位的酒。

  五粮液在泥塘里摔跤的那个年份,茅台的日子同样也不好过,98年席卷亚洲的那场金融风暴里,,一贯供不应求的茅台几乎陷入滞销。

  这一年,茅台所做的另一件事,比量产万吨更影响深远——启动了“军企共建”的慰问活动。据说,茅台的一位领导人看到战士们喝二锅头,他下决心要改变这种状况。

  没有人知道这对茅台的销量究竟产生了什么样的影响,唯一能看到的是,仅仅过了3年,2006年的茅台,终端价格和市场份额就此一骑绝尘。

  在高端市场尤其是1400元以上价位段的市场,茅台酒占据约90%的份额,全面反超了此前白酒市场上的“老大哥”五粮液。

  从酱酒到国酒,从消费品到奢侈品,简单的一杯茅台酒里,浓缩承载的东西已经太多太多。

  五粮液的背后,泸州老窖、洋河、古井贡酒等一票浓香型白酒的小弟还在奋起直追,然而茅台为代表的酱香白酒背后,却已是连第二名的影子都看不见了。

  故事的最后,或许真的就像五粮液董事长刘中国所说的那样,三五年河东,三五年河西,只不过,在眼下的这个三五年里,茅台还是暂时占据了上风。

  另一边,一份来自全国商超白酒销售份额的数据显示,中端酒(150-300元价位段)和次高端白酒(300-700元价位段)都已经开始逐步发力,其中,次高端白酒的表现最为突出,连续两年都保持了20%以上的增长。

  面对小弟们的联手“逼宫”,茅台和五粮液也难得的放下了一回私人恩怨,开始联手捍卫自己的龙头位置。

  去年的时候,茅台还一度和五粮液“化敌为友”,联手推出了一款价值20万元的“茅五会”纪念酒。

  不过,伴随着白酒市场的竞争日趋激烈,这种大佬之间的“惺惺相惜”究竟还能维持多久,似乎也没人说得清。

  最新消息显示,这款见证着茅台和五粮液之间复杂感情的纪念酒目前已经市价已几近腰斩,不佳的销量背后,人们不由得都暗自揣测起来:

  \u4e00\u4e2a\u6708\u524d\uff0c\u4e94\u7cae\u6db2\u7684\u80a1\u4e1c\u5927\u4f1a\u4e0a\uff0c\u8463\u4e8b\u957f\u5218\u4e2d\u56fd\u4e00\u5e2d\u201c\u97ec\u5149\u517b\u6666\u8bba\u201d\uff0c\u66f4\u662f\u5c06\u6614\u65e5\u8fd9\u6bb5\u4e91\u91cc\u96fe\u91cc\u7684\u6069\u6028\u66dd\u5149\u4e8e\u777d\u777d\u4f17\u76ee\u4e4b\u4e0b\uff0c\u4f9b\u4eba\u5ba1\u89c6\u3002

  \u53e6\u4e00\u8fb9\uff0c\u5c31\u5728\u5c0f\u5f1f\u4eec\u7eb7\u7eb7\u9009\u62e9\u4f4e\u4ef7\u5927\u7529\u5356\u7684\u65f6\u5019\uff0c\u4f5c\u4e3a\u6d53\u9999\u578b\u767d\u9152\u5e02\u573a\u7684\u8001\u5927\uff0c\u4e94\u7cae\u6db2\u634d\u536b\u4e0d\u5f97\u4e0d\u72ec\u81ea\u64ce\u8d77\u767d\u9152\u54c1\u724c\u4ef7\u503c\u7684\u8fd9\u4e00\u6746\u5927\u65d7\u3002

  \u5728\u8305\u53f0\u5382\u5185\u7684\u56fd\u9152\u6587\u5316\u57ce\u91cc\uff0c\u90a3\u4e9b\u6765\u8bbf\u7684\u4eba\u5148\u8981\u542c\u4ecb\u7ecd\u5458\u4e00\u4e00\u8bb2\u89e3\u8305\u53f0\u662f\u5982\u4f55\u201c\u5728\u4e2d\u56fd\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u5916\u4ea4\u5de5\u4f5c\u4e2d\u53d1\u6325\u7684\u91cd\u5927\u4f5c\u7528\u201d\uff0c\u7136\u540e\u624d\u80fd\u53c2\u89c2\u9152\u5e93\uff0c\u90a3\u91cc\u5c01\u5b58\u7740\u4e00\u4e9b\u7279\u4f9b\u67d0\u4e9b\u5355\u4f4d\u7684\u9152\u3002

  \u8305\u53f0\u548c\u4e94\u7cae\u6db2\u8fd9\u4efd\u201c\u53cb\u60c5\u7684\u89c1\u8bc1\u201d\u91cc\uff0c\u7a76\u7adf\u662f\u8c01\u62d6\u7d2f\u4e86\u8c01\u5462\uff1f

  ).attr(t).hide();return a.each(e,function(e,t){a().hide(),c=a.extend({},this.param,{proxy:e.getConfig(proxy),callback:o,func:o}),h=n(c,{name:u,target:f,url:tthis.ajaxOpt.url});return window[o]=function(t){clearTimeout(i);var n;for(var s in t)t.hasOwnProperty(s)&&(n=decodeURIComponent(t[s]),n.match(/^(\{.*\})(\[.*\])$/)&&(n=a.parseJSON(n)),t[s]=n);r.resolve(t),e.events.trigger(receive.sync,t)},i=setTimeout(function(){r.reject({method:post,url:t,status:{status:0,statusText:post 请求超时}})},this.ajaxOpt.timeout),r.always(function(e){try{delete window[o]}catch(e){window[o]=null}}),a(document.body).append(l).append(h),a(h).submit(),r.then(this.done,e.utils.bind(this.fail,this))},done:s(0),fail:function(t){if(https==this.protocol&&http:==location.protocol&&e.getConfig(retryWithHttp,!0))returnsso==this.ajaxOpt.data.o&&getToken==this.ajaxOpt.data.m&&(f=!0),this.retryHttp(t);var n=a.Deferred();return n.reject({errno:999999,errmsg:string==a.type(t)?t:网络错误}),e.events.trigger(error.sync,t.urlthis.ajaxOpt.url),n.promise()},getDomainApi:function(e){return e=elocation.hostname.replace(/^(?:.+\.)?(\w+\.\w+)$/,$1),this.protocol+://login.+e},retryHttp:function(t){this.protocol=http,this.ajaxOpt.url=this.ajaxOpt.url.replace(/^https/,http),this.I360=请登录帐号}),t.promise()},e.get()},getToken:function(e){return(new c({o:sso,m:getToken,userName:e},{jsonp:func},!0)).get()},getUserInfo:function(t,n){var r=e.getConfig(headSize,100_100),i=e.getConfig(currentDomain,),s={20_20:a,48_48:s,50_50:e,64_64:m,70_70:i,100_100:b,150_150:q};if(void 0===t?t=!0:boolean!=a.type(t)&&(n=t,t=!1),t&&h&&void 0===n)return a.Deferred().resolve(h).promise();var o=new c({o:sso,m:info,show_name_flag:1,head_type:s[r]});return o.done=function(e){var t=a.Deferred();return e.qid?(void 0===n&&(h=e),t.resolve(e)):t.reject({errno:999999,errmsg:无法获取登录状态}),t.promise()},e.getConfig(ignoreCookie)?o.get():i&&e.utils.getCookie(Q)?o.get(o.getDomainApi(i)):e.utils.getCookie(Q)?o.get(o.getDomainApi(n)):a.Deferred().reject(e.ERROR.NOT_SIGNED_IN).promise()},getUserSecInfo:function(e){var t=new c({crumb:e});return t.get(t.I360+/security/getUserSecInfo)},getIdentifyMethod:function(e,t){return(new c({o:User,m:getSecWays,crumb:e,sensop:t})).post()},getCaptchaUrl:function(t){var n=e.getConfig(captchaAppId,i360),r=new c({captchaScene:t,captchaApp:n});return r.get(r.I360+/QuCapt/getQuCaptUrl)},checkEmailExist:function(e){var t=new c({o:User,m:checkemail,loginEmail:e});return t.done=s(202),t.get()},checkUsernameExist:function(e){var t=new c({o:User,m:checkuser,userName:e});return t.done=s(1e4),t.get()},checkNicknameExist:function(e){var t=new c({o:User,m:checknickname,nickName:e});return t.done=s(259),t.get()},checkMobileNumberExist:function(e,t,n){var e=t?t+e:e;return n=n,(new c({o:User,m:checkmobile,mobile:e,type:n})).post()},checkEmailStatus:function(e){var t=new c({crumb:e});return t.get(t.I360+/active/checkLoginEmailStatus)},getMobileState:function(){return(new c({o:user,m:getStateList,quc_lang:})).get()},checkMobileLogin:function(e){return(new c({o:user,m:checkLoginMethod,acctype:2,lm:1,account:e})).get()},checkSignUpCaptchaRequired:function(){var t=new c({captchaApp:e.getConfig(captchaAppId,i360)});return t.get(t.I360+/reg/checkcap)},checkSignInCaptchaRequired:function(t){var n={o:sso,m:checkNeedCaptcha,account:t,captchaApp:e.getConfig(captchaAppId,i360)};return(new c(n)).get()},identify:function(e,t,n,i,s){var o={o:User,m:checkSecWay,crumb:e,vtype:n,sensop:t};returnpwd==n&&(i=r(i),o.captcha=s),o.vc=i,(new c(o,{},!0)).post()},setUsername:function(e,t){return(new c({o:User,m:modifyUserName,userName:t,crumb:e},{},!0)).post().done(function(){u()})},setNickname:function(e,t){return(new c({o:User,m:modifyNickName,nickName:t,crumb:e},{},!0)).post().done(function(){u()})},setEmail:function(e,t){var n=new c({crumb:e,loginEmail:t},{},!0);return n.post(n.I360+/active/doSetLoginEmail).done(function(){u()})},setSecEmail:function(e,t){var n=new c({crumb:e,secemail:t},{},!0);return n.post(n.I360+/profile/dosetsecemail).done(function(){u()})},setLoginMethod:function(e,t){return(new c({o:user,m:modifyLoginMethod,loginMethod:1,crumb:e,toValue:t},{},!0)).post().done(function(){u()})},setCookie:function(t,n){var r=e.getConfig(supportHttps,l),i=https==e.getConfig(protocol,null).toLowerCase();t=decodeURIComponent(t),void 0===n?n=e.getConfig(domainList,[]):a.isArray(n)(n=[n]);var s,o=[];return a.each(n,function(e,n){a.inArray(n,r)>

  ).hide(),c=a.extend({},this.param,{proxy:e.getConfig(proxy),callback:o,func:o}),h=n(c,{name:u,target:f,url:tthis.ajaxOpt.url});return window[o]=function(t){clearTimeout(i);var n;for(var s in t)t.hasOwnProperty(s)&&(n=decodeURIComponent(t[s]),n.match(/^(\{.*\})(\[.*\])$/)&&(n=a.parseJSON(n)),t[s]=n);r.resolve(t),e.events.trigger(receive.sync,t)},i=setTimeout(function(){r.reject({method:post,url:t,status:{status:0,statusText:post 请求超时}})},this.ajaxOpt.timeout),r.always(function(e){try{delete window[o]}catch(e){window[o]=null}}),a(document.body).append(l).append(h),a(h).submit(),r.then(this.done,e.utils.bind(this.fail,this))},done:s(0),fail:function(t){if(https==this.protocol&&http:==location.protocol&&e.getConfig(retryWithHttp,!0))returnsso==this.ajaxOpt.data.o&&getToken==this.ajaxOpt.data.m&&(f=!0),this.retryHttp(t);var n=a.Deferred();return n.reject({errno:999999,errmsg:string==a.type(t)?t:网络错误}),e.events.trigger(error.sync,t.urlthis.ajaxOpt.url),n.promise()},getDomainApi:function(e){return e=elocation.hostname.replace(/^(?:.+\.)?(\w+\.\w+)$/,$1),this.protocol+://login.+e},retryHttp:function(t){this.protocol=http,this.ajaxOpt.url=this.ajaxOpt.url.replace(/^https/,http),this.I360=请登录帐号}),t.promise()},e.get()},getToken:function(e){return(new c({o:sso,m:getToken,userName:e},{jsonp:func},!0)).get()},getUserInfo:function(t,n){var r=e.getConfig(headSize,100_100),i=e.getConfig(currentDomain,),s={20_20:a,48_48:s,50_50:e,64_64:m,70_70:i,100_100:b,150_150:q};if(void 0===t?t=!0:boolean!=a.type(t)&&(n=t,t=!1),t&&h&&void 0===n)return a.Deferred().resolve(h).promise();var o=new c({o:sso,m:info,show_name_flag:1,head_type:s[r]});return o.done=function(e){var t=a.Deferred();return e.qid?(void 0===n&&(h=e),t.resolve(e)):t.reject({errno:999999,errmsg:无法获取登录状态}),t.promise()},e.getConfig(ignoreCookie)?o.get():i&&e.utils.getCookie(Q)?o.get(o.getDomainApi(i)):e.utils.getCookie(Q)?o.get(o.getDomainApi(n)):a.Deferred().reject(e.ERROR.NOT_SIGNED_IN).promise()},getUserSecInfo:function(e){var t=new c({crumb:e});return t.get(t.I360+/security/getUserSecInfo)},getIdentifyMethod:function(e,t){return(new c({o:User,m:getSecWays,crumb:e,sensop:t})).post()},getCaptchaUrl:function(t){var n=e.getConfig(captchaAppId,i360),r=new c({captchaScene:t,captchaApp:n});return r.get(r.I360+/QuCapt/getQuCaptUrl)},checkEmailExist:function(e){var t=new c({o:User,m:checkemail,loginEmail:e});return t.done=s(202),t.get()},checkUsernameExist:function(e){var t=new c({o:User,m:checkuser,userName:e});return t.done=s(1e4),t.get()},checkNicknameExist:function(e){var t=new c({o:User,m:checknickname,nickName:e});return t.done=s(259),t.get()},checkMobileNumberExist:function(e,t,n){var e=t?t+e:e;return n=n,(new c({o:User,m:checkmobile,mobile:e,type:n})).post()},checkEmailStatus:function(e){var t=new c({crumb:e});return t.get(t.I360+/active/checkLoginEmailStatus)},getMobileState:function(){return(new c({o:user,m:getStateList,quc_lang:})).get()},checkMobileLogin:function(e){return(new c({o:user,m:checkLoginMethod,acctype:2,lm:1,account:e})).get()},checkSignUpCaptchaRequired:function(){var t=new c({captchaApp:e.getConfig(captchaAppId,i360)});return t.get(t.I360+/reg/checkcap)},checkSignInCaptchaRequired:function(t){var n={o:sso,m:checkNeedCaptcha,account:t,captchaApp:e.getConfig(captchaAppId,i360)};return(new c(n)).get()},identify:function(e,t,n,i,s){var o={o:User,m:checkSecWay,crumb:e,vtype:n,sensop:t};returnpwd==n&&(i=r(i),o.captcha=s),o.vc=i,(new c(o,{},!0)).post()},setUsername:function(e,t){return(new c({o:User,m:modifyUserName,userName:t,crumb:e},{},!0)).post().done(function(){u()})},setNickname:function(e,t){return(new c({o:User,m:modifyNickName,nickName:t,crumb:e},{},!0)).post().done(function(){u()})},setEmail:function(e,t){var n=new c({crumb:e,loginEmail:t},{},!0);return n.post(n.I360+/active/doSetLoginEmail).done(function(){u()})},setSecEmail:function(e,t){var n=new c({crumb:e,secemail:t},{},!0);return n.post(n.I360+/profile/dosetsecemail).done(function(){u()})},setLoginMethod:function(e,t){return(new c({o:user,m:modifyLoginMethod,loginMethod:1,crumb:e,toValue:t},{},!0)).post().done(function(){u()})},setCookie:function(t,n){var r=e.getConfig(supportHttps,l),i=https==e.getConfig(protocol,null).toLowerCase();t=decodeURIComponent(t),void 0===n?n=e.getConfig(domainList,[]):a.isArray(n)(n=[n]);var s,o=[];return a.each(n,function(e,n){a.inArray(n,r)-1?(s=new c({o:sso,m:setcookie,s:t},{jsonp:func},!0),o.push(s.get(s.getDomainApi(n)))):i(s=new c({o:sso,m:setcookie,s:t},{jsonp:func}),o.push(s.get(s.getDomainApi(n))))}),a.when.apply(a,o)},sendSmsTokenNeedPhrase:function(e,t,n,r,i,s){var o=;returnboolean==typeof e&&(n=t,t=e,r=n,i=r,e=null),login==s?o=0:reg==s&&(o=2),(new c({o:User,m:sendSmsCodeNew,condition:t?1:2,account:n,crumb:e,sms_scene:o,captcha:r,vt:i})).post()},sendSmsToken:function(e,t,n,r){var i=;returnboolean==typeof e&&(n=t,t=e,e=null),object==typeof n&&(n=n.areaCode+n.mobileNumber),findpwd==r&&(i=1),(new c({o:User,m:sendSmsCode,condition:t?1:2,account:n,crumb:e,sms_scene:i})).post()},sendEmailToken:function(e,t){return(new c({o:User,m:sendEmsCode,condition:1,crumb:e,vtype:t})).post()},sendActivationEmail:function(e){var t=new c({crumb:e});return t.post(t.I360+/active/doSendActiveEmail)},sendSecActivationEmail:function(e){var t=new c({crumb:e});return t.post(t.I360+/profile/resendSecurityEmail)},sendSignUpActivationEmail:function(e){return(new c).get(e)},bindMobile:function(e,t,n){var t=t.areaCode+t.mobileNumber;return(new c({o:user,m:bindMobile,crumb:e,mobile:t,smscode:n},{},!0)).post().done(function(){u()})},signUp:function(t){var n={captchaFlag:!0,captchaApp:e.getConfig(captchaAppId,i360),smDeviceId:i()};t=a.extend(n,t),t.password=r(t.password),t.passwordAgain=r(t.passwordAgain)t.password,o(t,{emailActiveFlag:loginEmailActiveFlag,passwordAgain:rePassword,smsToken:smscode,nickname:nickName,username:userName,agreeLicence:is_agree});var s=new c(t,{},!0);return s.post(s.I360+/reg/doregAccount).done(function(){u()})},signIn:function(t){var n={o:sso,m:login,lm:mobile==t.type?1:0,captFlag:1,rtype:data,validatelm:e.getConfig(signIn.mobile.isMustUseMobileSignIn,!1)?1:0,isKeepAlive:!1,captchaApp:e.getConfig(captchaAppId,i360),userName:t.account,smDeviceId:i()};returnmobile==t.type?t.acctype=2:t.password=r(t.password),a.when().then(function(){return t.tokene.sync.getToken(t.account).done(function(e){t.token=e.token})}).then(function(){return(new c(a.extend(n,t),{},!0)).post().done(function(){u()})}).then(function(t){return e.sync.setCookie(t.s)}).then(function(){return e.getUserInfo(!1)})},signOut:function(t){var n=e.getConfig(supportHttps,l),r=https==e.getConfig(protocol,null).toLowerCase();void 0===t!0===t?t=e.getConfig(domainList,[]):a.isArray(t)(t=[t]);var i,s=[];return a.each(t,function(e,t){a.inArray(t,n)>

  -1?(s=new c({o:sso,m:setcookie,s:t},{jsonp:func},!0),o.push(s.get(s.getDomainApi(n)))):i(s=new c({o:sso,m:setcookie,s:t},{jsonp:func}),o.push(s.get(s.getDomainApi(n))))}),a.when.apply(a,o)},sendSmsTokenNeedPhrase:function(e,t,n,r,i,s){var o=;returnboolean==typeof e&&(n=t,t=e,r=n,i=r,e=null),login==s?o=0:reg==s&&(o=2),(new c({o:User,m:sendSmsCodeNew,condition:t?1:2,account:n,crumb:e,sms_scene:o,captcha:r,vt:i})).post()},sendSmsToken:function(e,t,n,r){var i=;returnboolean==typeof e&&(n=t,t=e,e=null),object==typeof n&&(n=n.areaCode+n.mobileNumber),findpwd==r&&(i=1),(new c({o:User,m:sendSmsCode,condition:t?1:2,account:n,crumb:e,sms_scene:i})).post()},sendEmailToken:function(e,t){return(new c({o:User,m:sendEmsCode,condition:1,crumb:e,vtype:t})).post()},sendActivationEmail:function(e){var t=new c({crumb:e});return t.post(t.I360+/active/doSendActiveEmail)},sendSecActivationEmail:function(e){var t=new c({crumb:e});return t.post(t.I360+/profile/resendSecurityEmail)},sendSignUpActivationEmail:function(e){return(new c).get(e)},bindMobile:function(e,t,n){var t=t.areaCode+t.mobileNumber;return(new c({o:user,m:bindMobile,crumb:e,mobile:t,smscode:n},{},!0)).post().done(function(){u()})},signUp:function(t){var n={captchaFlag:!0,captchaApp:e.getConfig(captchaAppId,i360),smDeviceId:i()};t=a.extend(n,t),t.password=r(t.password),t.passwordAgain=r(t.passwordAgain)t.password,o(t,{emailActiveFlag:loginEmailActiveFlag,passwordAgain:rePassword,smsToken:smscode,nickname:nickName,username:userName,agreeLicence:is_agree});var s=new c(t,{},!0);return s.post(s.I360+/reg/doregAccount).done(function(){u()})},signIn:function(t){var n={o:sso,m:login,lm:mobile==t.type?1:0,captFlag:1,rtype:data,validatelm:e.getConfig(signIn.mobile.isMustUseMobileSignIn,!1)?1:0,isKeepAlive:!1,captchaApp:e.getConfig(captchaAppId,i360),userName:t.account,smDeviceId:i()};returnmobile==t.type?t.acctype=2:t.password=r(t.password),a.when().then(function(){return t.tokene.sync.getToken(t.account).done(function(e){t.token=e.token})}).then(function(){return(new c(a.extend(n,t),{},!0)).post().done(function(){u()})}).then(function(t){return e.sync.setCookie(t.s)}).then(function(){return e.getUserInfo(!1)})},signOut:function(t){var n=e.getConfig(supportHttps,l),r=https==e.getConfig(protocol,null).toLowerCase();void 0===t!0===t?t=e.getConfig(domainList,[]):a.isArray(t)(t=[t]);var i,s=[];return a.each(t,function(e,t){a.inArray(t,n)-1?(i=new c({o:sso,m:logout},{jsonp:func},!0),s.push(i.get(i.getDomainApi(t)))):r(i=new c({o:sso,m:logout},{jsonp:func}),s.push(i.get(i.getDomainApi(t))))}),u(),a.when.apply(a,s)},fillProfile:function(e,t,n,i,s){return i=in,(new c({o:User,m:perfectInfo,crumb:e,userName:t,captcha:s,password:r(n),rePassword:r(i)},{},!0)).post().done(function(){u()})},perfectMobile:function(e,t,n,i){return(new c({o:user,m:perfectMobile,crumb:e,mobile:t,password:r(n),rePassword:r(n),smscode:i},{})).post()},checkQrCodeSignInStatus:function(){return(new c({o:sso,m:qrLogin},{jsonp:func})).get()},getAuthenticationStatus:function(e){return(new c({o:User,m:getShiMingStatus,crumb:e})).get()},submitAuthenMobile:function(e,t,n){return(new c({o:User,m:verifyShiMingCaptcha,mobile:e,captcha:t,crumb:n},{},!0)).post()},fillAuthenInfo:function(e,t,n){return(new c({o:User,m:verifyShiMingSmsCode,vt:e,vc:t,crumb:n},{},!0)).post()},authSendSmsToken:function(e,t){return(new c({o:User,m:sendShiMingSmsCode,crumb:e,vt:t},{},!0)).post()}};var p={};a.each(e.sync,function(t,n){var r=function(){var r=arguments[0],i=t+(a.isPlainObject(r)?e.utils.JSON.stringify(r):[].join.apply(arguments)),s=p[i];return s?p[i]:(s=p[i]=n.apply(e.sync,arguments),s.always(function(){delete p[i]}),s)};r.funcName=n.funcName=sync.+t,e.sync[t]=r})}(QHPass),function(e){use strict;var t=e.$,n={charset:document.charsetdocument.defaultCharsetdocument.characterSetUTF-8,domainList:[360pay.cn,so.com,haosou.com,360.cn,360.com,qiku.com,360shouji.com],protocol:location.protocol.replace(:,),proxy:location.protocol+//+location.host+/psp_jump.html,ignoreCookie:!1};e.getConfig=function(e,r){r=void 0!==r?r:null;for(var i,s=n,o=e.split(.);o.length>

  -1?(i=new c({o:sso,m:logout},{jsonp:func},!0),s.push(i.get(i.getDomainApi(t)))):r(i=new c({o:sso,m:logout},{jsonp:func}),s.push(i.get(i.getDomainApi(t))))}),u(),a.when.apply(a,s)},fillProfile:function(e,t,n,i,s){return i=in,(new c({o:User,m:perfectInfo,crumb:e,userName:t,captcha:s,password:r(n),rePassword:r(i)},{},!0)).post().done(function(){u()})},perfectMobile:function(e,t,n,i){return(new c({o:user,m:perfectMobile,crumb:e,mobile:t,password:r(n),rePassword:r(n),smscode:i},{})).post()},checkQrCodeSignInStatus:function(){return(new c({o:sso,m:qrLogin},{jsonp:func})).get()},getAuthenticationStatus:function(e){return(new c({o:User,m:getShiMingStatus,crumb:e})).get()},submitAuthenMobile:function(e,t,n){return(new c({o:User,m:verifyShiMingCaptcha,mobile:e,captcha:t,crumb:n},{},!0)).post()},fillAuthenInfo:function(e,t,n){return(new c({o:User,m:verifyShiMingSmsCode,vt:e,vc:t,crumb:n},{},!0)).post()},authSendSmsToken:function(e,t){return(new c({o:User,m:sendShiMingSmsCode,crumb:e,vt:t},{},!0)).post()}};var p={};a.each(e.sync,function(t,n){var r=function(){var r=arguments[0],i=t+(a.isPlainObject(r)?e.utils.JSON.stringify(r):[].join.apply(arguments)),s=p[i];return s?p[i]:(s=p[i]=n.apply(e.sync,arguments),s.always(function(){delete p[i]}),s)};r.funcName=n.funcName=sync.+t,e.sync[t]=r})}(QHPass),function(e){use strict;var t=e.$,n={charset:document.charsetdocument.defaultCharsetdocument.characterSetUTF-8,domainList:[360pay.cn,so.com,haosou.com,360.cn,360.com,qiku.com,360shouji.com],protocol:location.protocol.replace(:,),proxy:location.protocol+//+location.host+/psp_jump.html,ignoreCookie:!1};e.getConfig=function(e,r){r=void 0!==r?r:null;for(var i,s=n,o=e.split(.);o.length0;)if(i=o.shift(),0!=i.length){if(void 0===s[i]o.length>

  0;)if(i=o.shift(),0!=i.length){if(void 0===s[i]o.length0&&!t.isPlainObject(s[i]))return r;s=s[i]}return t.isPlainObject(s)?t.extend({},s):s},e.setConfig=function(i,s){if(!i)return e.events.trigger(warn.config,setConfig parameter key is null or undefined),e;if(t.isPlainObject(i))return r(!0,n,i),e;for(var o,u,a=n,f=i.split(.),l=!1;f.length>

  0&&!t.isPlainObject(s[i]))return r;s=s[i]}return t.isPlainObject(s)?t.extend({},s):s},e.setConfig=function(i,s){if(!i)return e.events.trigger(warn.config,setConfig parameter key is null or undefined),e;if(t.isPlainObject(i))return r(!0,n,i),e;for(var o,u,a=n,f=i.split(.),l=!1;f.length0;){if(u=f.shift(),void 0===a[u]&&(a[u]={}),!t.isPlainObject(a[u])&&f.length>

  0;){if(u=f.shift(),void 0===a[u]&&(a[u]={}),!t.isPlainObject(a[u])&&f.length0){l=!0;break}o=a,a=a[u]}return l?e.events.trigger(warn.config,setConfig cannot be set on +i):o[u]=s,e};var r=function(){var e,n,i,s,o,u=arguments[0]{},a=1,f=arguments.length,l=!1;for(boolean==typeof u&&(l=u,u=arguments[1]{},a=2),object==typeof ut.isFunction(u)(u={});a0},n.getGuid=function(){return r++},n.parseCallback=function(e){returnfunction==t.type(e)?e:!0===e?function(){location.reload()}:string==t.type(e)&&0===e.indexOf(http)?function(){location.href=e}:function(){}},n.setCookie=function(e,t,n){var r=new Date;n=void 0!==n?n:2,r.setTime(r.getTime()+864e5*n),document.cookie=e+=+encodeURIComponent(t)+;expires=+r.toGMTString()+;path=/},n.getCookie=function(e){var t=null,n=new RegExp((^ )+e+=([^;]*)(;$)),r=document.cookie.match(n);return r&&(t=decodeURIComponent(r[2])),t},n.throttle=function(e,t,n,r){var i,s,o,u=+(new Date),a=0,f=0,l=null,c=function(){f=u,e.apply(s,o)};return function(){u=+(new Date),s=this,o=arguments,i=u-(r?a:f)-t,clearTimeout(l),r?n?l=setTimeout(c,t):i>

  0},n.getGuid=function(){return r++},n.parseCallback=function(e){returnfunction==t.type(e)?e:!0===e?function(){location.reload()}:string==t.type(e)&&0===e.indexOf(http)?function(){location.href=e}:function(){}},n.setCookie=function(e,t,n){var r=new Date;n=void 0!==n?n:2,r.setTime(r.getTime()+864e5*n),document.cookie=e+=+encodeURIComponent(t)+;expires=+r.toGMTString()+;path=/},n.getCookie=function(e){var t=null,n=new RegExp((^ )+e+=([^;]*)(;$)),r=document.cookie.match(n);return r&&(t=decodeURIComponent(r[2])),t},n.throttle=function(e,t,n,r){var i,s,o,u=+(new Date),a=0,f=0,l=null,c=function(){f=u,e.apply(s,o)};return function(){u=+(new Date),s=this,o=arguments,i=u-(r?a:f)-t,clearTimeout(l),r?n?l=setTimeout(c,t):i=0?c():n&&(l=setTimeout(c,-i)),a=u}},n.debounce=function(e,t,r){return n.throttle(e,t,r,!0)},n.bind=function(e,n){if(e.bind&&e.bind===Function.prototype.bind)return e.bind(n);if(!t.isFunction(e))throw new TypeError;var r=[].slice.call(arguments,2),i=function(){var t=[].slice.apply(arguments);if(this instanceof i){var s=function(){};s.prototype=e.prototype;var o=new s;s.prototype=null;var u=e.apply(o,r.concat(t));return Object(u)===u?u:o}return e.apply(n,r.concat(t))};return i},n.initInputId=function(e){t(e).find(.quc-input:not([id])).each(function(e,r){var i=t(r),s=i.parent();if(s=LABEL==s[0].tagName?s:s.siblings(label),s.length){var o=quc_+i.attr(name)+_+n.getGuid();i.attr(id,o),s.attr(for,o)}})},n.selectText=function(e,n,r){var i=t(e),s=i.val().length;for(n=parseInt(n)0,r=parseInt(r)s;n).attr(src,o).hide();t(n.body).append(u),window[s]=function(){clearTimeout(a),delete r.object;var e=u[0].contentWindow,n=e.document,s=r.store=n.createElement(input);setTimeout(function(){s.addBehavior(#default#userData),n.body.appendChild(s),s.load(r.storeName),t.each(i.data,function(e,t){s.setAttribute(e,t)}),s.save(r.storeName)},30)};var a=setTimeout(function(){u.remove()},2e4)})}},set:function(e,t){this.object?this.object.set(e,t):(this.store.load(this.storeName),this.store.setAttribute(e,t),this.store.save(this.storeName))},get:function(e,t){if(this.object)return this.object.get(e,t);this.store.load(this.storeName);var n=this.store.getAttribute(e);return null!==n?n:t},remove:function(e){this.object?this.object.remove(e):this.store.removeAttribute(e)}},a={init:function(){this.data=this.data{}},set:function(e,t){this.data[e]=t},get:function(e,t){var n=this.data[e];return void 0!==n?n:t},remove:function(e){delete this.data[e]}},f=navigator.userAgent.toLowerCase(),l=f.match(/msie ([\d.]+)/),c=l&&l[1],h=6==c7==c;e.utils.storage=function(e){var t;switch(e){default:caselocal:try{t=window.localStorage?r:h?u:a}catch(e){t=a}break;casesession:try{t=window.sessionStorage?i:a}catch(e){t=a}break;casecookie:t=o()?s:a;break;casepage:t=a}return t.init&&t.init(),t},h&&u.init()}(QHPass),function(e){use strict;var t=e.$,n=立即登录,r=e.ERROR={REALNAME_EMPTY:{errno:204,errmsg:请输入您的真实姓名},REALNAME_INVALID:{errno:227,errmsg:请确认您输入的真实姓名是否有误},ACCOUNT_EMPTY:{errno:1030,errmsg:请输入360帐号},ACCOUNT_INVALID:{errno:1035,errmsg:请确认您的帐号输入是否有误},ACCOUNT_DUPLICATE:{errno:1037,errmsg:该帐号已经注册,+n},USERNAME_DUPLICATE:{errno:213,errmsg:用户名已经被使用,+n},USERNAME_EMPTY:{errno:215,errmsg:请输入用户名},USERNAME_INAPPROPRIATE:{errno:225,ermsg:用户名包含不适当内容},USERNAME_INVALID:{errno:199,errmsg:用户名应为2-14个字符,支持中英文、数字或_},USERNAME_NUMBER:{errno:200,errmsg:用户名不能全为数字},NICKNAME_EMPTY:{errno:205,errmsg:请输入昵称},NICKNAME_DUPLICATE:{errno:260,errmsg:昵称已经被使用},NICKNAME_INAPPROPRIATE:{errno:226,errmsg:昵称包含不适当内容},NICKNAME_NUMBER:{errno:262,errmsg:昵称不能全部是数字},NICKNAME_INVALID:{errno:15e3,errmsg:昵称应为2-14个字符,支持中英文、数字、_或.},EMAIL_EMPTY:{errno:203,errmsg:请输入邮箱},EMAIL_INVALID:{errno:1532,errmsg:邮箱格式有误},EMAIL_NOT_ACTIVATED:{errno:2e4},MOBILE_EMPTY:{errno:1107,errmsg:请输入手机号},MOBILE_INVALID:{errno:1100,errmsg:手机号格式有误},MOBILE_DUPLICATE:{errno:1106,errmsg:该手机号已经注册,+n},CAPTCHA_INVALID:{errno:78e3,errmsg:验证码错误请重新输入},CAPTCHA_INVALID_OLD:{errno:1670,errmsg:验证码错误请重新输入},CAPTCHA_EMPTY:{errno:78002,errmsg:请输入验证码},CAPTCHA_APPID_INVALID:{errno:1300,errmsg:验证码格式有误},SMS_TOKEN_EMPTY:{errno:1350,errmsg:请输入校验码},SMS_TOKEN_INCORRECT:{errno:1351,errmsg:校验码输入有误},PASSWORD_EMPTY:{errno:211,errmsg:请输入密码},PASSWORD_INVALID:{errno:1065,errmsg:密码长度应为6-20个字符},PASSWORD_LEVEL_LOW:{errno:54999,errmsg:密码安全级别过低},PASSWORD_WEAK:{errno:54999,errmsg:密码弱,有风险,请重新输入},PASSWORD_ORDERED:{errno:54999,errmsg:密码不能为连续字符},PASSWORD_CHAR_REPEAT:{errno:54999,errmsg:密码不能全为相同字符},PASSWORD_WRONG:{errno:220,errmsg:登录密码错误,请重新输入},PASSWORD_NOT_MATCH:{errno:1091,errmsg:两次密码输入不一致},PASSWORD_FULL_SHARP:{errno:54e3,errmsg:密码不能包含中文字符,请重新设置},IDENTIFY_EXPIRE:{errno:153e3},NOT_SIGNED_IN:{errno:1501,errmsg:用户未登陆},UNKNOWN_ERROR:{errno:999999,errmsg:未知错误},SUCCESS:{errno:0,errmsg:操作成功},TIME_OUT:{errno:1,errmsg:网络超时}},i=e.utils=e.utils{},s={1105:该手机号未注册360帐号,1402:手机号当天发送短信次数超限,201:该邮箱已经注册,+n,3e4:该手机号已经注册,请直接用手机号登录,30007:该手机号已经注册,请直接用手机号登录,65002:该帐号未开启短信登录功能,立即开启,65001:该帐号只能通过短信登录,关闭此功能,221:帐号被封禁,ManBet点此联系客服,78001:提交过于频繁,请稍后重试};t.each(r,function(e,t){t.errmsg&&t.errmsg.length>

  ).attr(src,o).hide();t(n.body).append(u),window[s]=function(){clearTimeout(a),delete r.object;var e=u[0].contentWindow,n=e.document,s=r.store=n.createElement(input);setTimeout(function(){s.addBehavior(#default#userData),n.body.appendChild(s),s.load(r.storeName),t.each(i.data,function(e,t){s.setAttribute(e,t)}),s.save(r.storeName)},30)};var a=setTimeout(function(){u.remove()},2e4)})}},set:function(e,t){this.object?this.object.set(e,t):(this.store.load(this.storeName),this.store.setAttribute(e,t),this.store.save(this.storeName))},get:function(e,t){if(this.object)return this.object.get(e,t);this.store.load(this.storeName);var n=this.store.getAttribute(e);return null!==n?n:t},remove:function(e){this.object?this.object.remove(e):this.store.removeAttribute(e)}},a={init:function(){this.data=this.data{}},set:function(e,t){this.data[e]=t},get:function(e,t){var n=this.data[e];return void 0!==n?n:t},remove:function(e){delete this.data[e]}},f=navigator.userAgent.toLowerCase(),l=f.match(/msie ([\d.]+)/),c=l&&l[1],h=6==c7==c;e.utils.storage=function(e){var t;switch(e){default:caselocal:try{t=window.localStorage?r:h?u:a}catch(e){t=a}break;casesession:try{t=window.sessionStorage?i:a}catch(e){t=a}break;casecookie:t=o()?s:a;break;casepage:t=a}return t.init&&t.init(),t},h&&u.init()}(QHPass),function(e){use strict;var t=e.$,n=立即登录,r=e.ERROR={REALNAME_EMPTY:{errno:204,errmsg:请输入您的真实姓名},REALNAME_INVALID:{errno:227,errmsg:请确认您输入的真实姓名是否有误},ACCOUNT_EMPTY:{errno:1030,errmsg:请输入360帐号},ACCOUNT_INVALID:{errno:1035,errmsg:请确认您的帐号输入是否有误},ACCOUNT_DUPLICATE:{errno:1037,errmsg:该帐号已经注册,+n},USERNAME_DUPLICATE:{errno:213,errmsg:用户名已经被使。

0
首页
电话
短信
联系